If there’s one thing mobility professionals know, it’s how to handle change. But the pace we’re seeing today? That’s a whole new level.

From economic uncertainty to shifting employee expectations and the rise of AI, the relocation landscape is evolving rapidly, and our ability to adapt is being put to the test.

Last month, the Relocation Directors Council (RDC) hosted “CEOs Unplugged: A Backstage Pass to the Future of Relocation.” Weichert President Dave Bencivengo joined a powerhouse panel of senior leaders to discuss what’s driving transformation, what’s keeping them up at night, and how they’re preparing for what’s next.

Uncorked, unplugged, and unfiltered, these leaders didn’t hold back. Here’s what stood out:

The Big Picture: Pressures and Possibilities

The past few years have tested even the most seasoned mobility pros. Job market swings, budget constraints, and fluctuating demand—especially with Return-to-Office (RTO) policies—have created significant uncertainty. And now, with AI transforming how we work, the industry finds itself navigating entirely new terrain.

The message from our panelists was clear: it’s time to reframe mobility’s value. Instead of being seen as a transactional service, mobility should be positioned as a strategic talent tool; one that drives attraction, retention, and long-term employee success.

So, What’s Holding Mobility Back?

Even with strong momentum, these leaders agreed that there are some big challenges to overcome:

1. Economic Uncertainty
Job losses and hiring freezes have cooled relocation demand. In 2024 alone, the U.S. lost 700,000 professional jobs, creating a cautious environment for both companies and employees.

2. Cost Pressures
Corporate clients are tightening budgets, pausing moves, and expecting more for less. Accordingly, relocation Management Companies (RMCs) are feeling the squeeze, with rising internal costs and declining per-move revenues. ​

3. AI Misunderstandings
AI is exciting, but it’s not a magic wand, and it brings certain risks that should be proactively addressed. Many companies are piloting tools internally first (no “practicing on clients”) and navigating compliance carefully. The biggest challenge? Overcoming the myth that AI equals instant cost savings.

Opportunities For Mobility to Shine

Even with all the headwinds, there’s plenty of room for mobility to shine. The panel highlighted some exciting opportunities: group moves and headquarters consolidations are increasing as companies shift from expensive cities to more budget-friendly locations, opening new doors for relocation. Meanwhile, mobility experts can step in as advocates for homeownership, especially as younger employees lean toward renting for life, helping them see the bigger financial picture. And when it comes to Return-to-Office (RTO) transitions, the need for hands-on, empathetic support is at an all-time high. These moments are about delivering real value and making a difference for employees navigating major changes (moving beyond just writing a check).

The Role of AI: A Double-Edged Sword

AI is undeniably reshaping the industry, but its adoption requires careful, intentional planning. ​ Leaders are utilizing AI for tasks such as HR screening, workflow automation, and even transforming policies into engaging podcasts. ​ However, the upfront investment and compliance complexities mean AI should be viewed as a long-term strategy, not a quick fix. ​

The panel stressed the importance of setting clear guardrails, aligning cross-functionally, and focusing on targeted use cases. ​ While AI can enhance productivity, the personal touch remains critical, and it comes at a cost. ​

As one panelist put it:

“Technology can accelerate our work, but empathy will always define it.”

What’s Next for Mobility Leaders?

  1. Reframe Mobility’s Value: Move beyond cost metrics to articulate how relocation supports talent outcomes (think recruitment and retention) and financial well-being. ​
  2. Educate & Elevate: Create clear, layered messaging for junior contacts, managers, and senior leaders. ​ Bring higher-level HR leaders into industry conversations. ​
  3. Strengthen Collaboration: Build strong partnerships across the value chain to ensure all employees, even lump-sum populations, get expert support.
  4. Invest in AI Thoughtfully: Pilot internally (focusing on accuracy and compliance), define clear problems, and bust myths about quick cost savings. ​
  5. Innovate Boldly: Audit program offerings, focus on differentiators, and embrace a “fail fast, learn faster” mindset for new approaches.
  6. Leverage New Demand Pockets: Capitalize on HQ consolidations and adapt services for RTO-related relocations that call for high-touch support. ​

The Bottom Line

The mobility industry is evolving fast, but with change comes opportunity – it’s what opens the door to new ideas, new partnerships, and new ways to show our value.

By reframing what we do, embracing innovation, and strengthening collaboration, mobility professionals can help companies and employees move forward with confidence!

One panelist put it best:

“We built the Prius; now we’re moving toward the Lamborghini.”

The future of mobility is bright…if we’re willing to adapt, innovate, and lead the way.